Snapchat's rollout of updated shopping features is another sign that social networks see a bright future in e-commerce. Parent company Snap is among the social media trendsetters that seek to build ...

Snapchat’s augmented reality-powered shopping is now coming for fashion in a major way, per the company’s latest announcements at its Snap Partner Summit on Thursday. Amid the raft of updates, Snap’s ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

In what may be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Professional Makeup are bringing a new Snapchat experience that recommends personalized beauty looks ...