After previously being criticised for a collection of 'For Her' pastel-coloured pens, BIC has caused another storm on social media by launching a pink 'Miss Bic' candle lighter aimed at women. The ...

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Five years on from Bic’s pastel-coloured “for her” biros revolutionising women’s ability to write with our tiny hands, the firm is empowering us once again with a special lady tool to help navigate ...

Bic has been forced to discontinue a pink lighter after it was called out for sexism. The product in question - known as Miss Bic Flex - is a pink lighter which features a picture of a candle on its ...

Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

Oh Bic, Bic, Bic. When will you learn? A year after the pen and lighter brand inspired rage and p*ss-taking by creating special ‘Bic for Her’ pens so us ladies could finally write thank you notes with ...

SHELTON, Conn. , May 4, 2021 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, teamed up with entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart and Marquee ...