Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...
Pen manufacturer Bic has apologised for an advert advising readers to “act like a lady, think like a man” that has been widely accused of being sexist. The advertisement, timed to coincide with ...
An 'empowering' message for females has fallen flat after a pen manufacturer told women to "think like a man". The outdated advert popped up on Bic's Facebook feed - on National Women's Day in South ...
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