In 2014, when BeatBox Beverages’ founding trio showed up on ABC’s Shark Tank with their original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changing opportunity to cash in on.

CEO and founder of BeatBox, Justin Fenchel has a background in finance and is a graduate from UT Austin’s McCombs School of Business. After working as an equity analyst for five years, Fenchel founded ...

An icon in the shape of a lightning bolt. Impact Link When investor Kevin O'Leary takes a sip of BeatBox Beverages' neon Blue Razzberry Lemonade on the latest episode of ABC's hit show "Shark Tank," ...

There are hundreds of ready-to-drink (RTD) canned, boxed and bottled cocktails on the market, but not many can say they’ve been around since 2014. And only one can tout both “Shark Tank’”s Mark Cuban ...

With RTDs gaining market share over traditional wine, beer and spirits, an interview with BeatBox Co-Founder and CMO, Brad Schultz, sheds light on how a wine-based RTD achieved success. Contributor.

One of the most anticipated deals in the beverage industry is now official: Anheuser-Busch InBev has acquired a majority stake of Austin booze brand BeatBox for $490 million. AB InBev announced the ...

This as-told-to essay is based on a conversation with Justin Fenchel, the 41-year-old CEO of BeatBox Beverages, based in Austin. Mark Cuban joined for a portion of the interview and is an investor in ...