The obsession with lashes is nothing new. From Cleopatra’s kohl-lined drama to Twiggy’s sixties spikes, eyes have long been a canvas for beauty innovation. But in today’s beauty cycle, lashes aren’t ...

A beauty editor tested the Sweed Beauty Lash Lift Mascara—the clean, cult-favorite Swedish mascara with a celeb liking from ...

Applying drugstore mascara is a quick and easy way to lengthen the appearance of your lashes and make them look thicker and bolder. But sometimes, mascara just doesn’t cut it, am I right? Whether ...

The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

Stephanie wants her experience to read as a cautionary tale for other women wanting a quick beauty fix. Like many women, she wanted to give her eyelashes a little boost to lift her confidence and help ...

Hybrid lashes are extensions that combine classic and volume fan eyelash sets. The look of hybrid eyelashes is natural with some added drama. The aftercare for hybrid lash sets is similar to other ...

When you’re a brand that segmented itself in the beauty industry as a major go-to for false lashes, you really have to bring the heat when you finally launch a mascara. So I had pretty high ...

Move over, eyelash extensions! There's another beauty treatment in town that's promising larger-than-life lashes and gaining major traction. Lash lifts are becoming a go-to treatment for beauty ...

Artificial intelligence is making its way into esthetics with a new application in eyelash extensions. A Bay Area-based company called Luum has released an AI-powered eyelash extension machine, ...