Variety

‘Monster High’ Launches Fortnite, Roblox Games as Mattel Unveils Big Plans for In-House Gaming Business (EXCLUSIVE)

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...
Variety

‘SpongeBob SquarePants’ Game to Launch on Roblox Through Paramount and Gamefam Pact

Gamefam and Paramount Games Studio have partnered to bring the yellow sponge who lives in a pineapple under the sea to Roblox for the first time. As part of the 25th anniversary of Nickelodeon’s ...
THE WEEK

Roblox, one of the world's most popular video games, has become a bastion of hate speech

Roblox has become one of the most popular video games of all time, but it has a darker side, where hate speech and racism are reportedly spreading unchecked. The online platform enables users to ...
Polygon

Barbie makes her Roblox debut with Barbie Dreamhouse Tycoon

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...
PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...