A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

Prioritizing your onboarding process will help ensure customers begin successfully, obtain a clear understanding of how your service or product works, and build a relationship of trust with your ...

As interest in generative AI (GenAI) and AI technologies grows, studies indicate using them for the onboarding process is something 40% of brands are currently prioritizing. During the onboarding ...

What Is Customer Onboarding In SaaS? Customer onboarding in SaaS means acquainting new users with products/services on offer. It is all about showing them the ropes, providing them the tools they need ...

Engagement and customer experience make up 52% of the reasons customers leave in the first 90 days Respondents believe if the abandonment rate was reduced by 50%, it would increase customer ...

Companies can never get stagnant on improving their customer experience. Yet too often, good customer service may focus solely on having more positive face-to-face interactions instead of addressing ...

Customer Success Managers (CSMs) have long been critical in helping companies build and grow customer relationships. A good CSM not only forms a strong bond with customers but also finds ways to ...

If the customer lifecycle is a performance, the onboarding process is the opener. If the opener doesn’t catch your attention, you don’t want to stay for the show. For many financial institutions, ...

Everyone's familiar with the well-known saying: “You never get a second chance to make a first impression.” In business, this adage speaks volumes about the importance of that first, ever-important ...

Summit Ghimire is the founder of Outpace, an SEO agency. He helps businesses from startups to Fortune 500 exceed their revenue goals. Operating a small business requires a skill set often reserved for ...

For a lot of companies, onboarding new customers isn’t a regular part of the conversation. Many just leave it to their salespeople, which means your sales team is likely either dumping your customers ...