Retention is an accounting and invoicing procedure where a customer holds back a portion of payment until a job is completely. Mostly used for contracting and other trades, retention ensures that the ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

In the book titled, Double Digit Growth author Michael Treacy identifies a handful of factors that have been associated with double digit growth. One of the factors is customer retention. Probably, ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...

Customer retention is one of the most effective ways to achieve business success, but turning customers into repeat buyers isn’t always straightforward, especially if you don’t leverage ...

It’s one of the eternal questions retailers face: Do we focus more on customer acquisition or on customer retention? Yet despite these and dozens of other similar statistics, “Success for retailers ...

In a competitive economy, retaining customers requires creative, personalized strategies. Here’s how small businesses can ...