True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and ...

As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy and data security.

Compliance is now table stakes for operating in global markets, but the real-world effects extend well beyond meeting ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Data has become something of a holy grail for modern marketers, offering insights that not only help businesses better attract and retain consumers but also provide an improved experience for those ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...