The first thing in building any E-commerce app is creating the underlying database to support it. As much as possible, you should try to build your application code and business logic into your ...

Online transaction processing systems are purpose-built to handle large numbers of transactions by large numbers of concurrent users, while guaranteeing the integrity of the data. Online transaction ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...