TikTok has emerged as a massive vulnerability in the Japanese ecosystem. Recent updated data reveals it is the undisputed leading source of invalid traffic by volume, exposing campaigns to over 63.2 ...

The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Meta, the parent company of Facebook, Instagram and WhatsApp, beat analysts expectations in its earnings report after the bell Wednesday. Revenue was up 16% in the first quarter for the social media ...

The extent of tariffs’ impact on U.S. advertising has been hard to pin down, in part due to the on-again, off-again implementation of levies on global trading partners. EMarketer’s latest report ...

Meta, Alphabet and Snap all reported first-quarter results this week that beat analysts estimates, showing acceleration in advertising growth. The companies had been struggling to rebound from a ...

Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023 When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

The UK’s digital ad market exceeded £40bn in 2025, rising 10% year-on-year, according to IAB UK’s latest Digital Adspend study. Conducted with Oliver Wyman, the study is formed of a census of major UK ...