How first-party data drives better outcomes in AI-powered advertising

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
Powersports Business

Owning your customer data (before someone else does)

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good ...
MediaPost

First-Party Data: Your Property, Your Rules

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
Business Insider

Vereigen Media Highlights the Role of First-Party Data in Shaping Smarter B2B Go-To-Market Strategies

AUSTIN, Texas, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a ...
Yahoo! Sports

QR Codes: A powerful CTA for first-party data

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...
MarketWatch

American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK -- Building the First-Party Data Engine for the AI Economy

The MarketWatch News Department was not involved in the creation of this content. American Rebel -- America's Next Great Success Story -- Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in ...
adexchanger

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions ...