GameSpot may get a commission from retail offers. Many of the experiences in Roblox don’t cost a dime to play, but may have shortcuts or exclusive items available for a few Robux. This is the platform ...

Charming Holiday is a news article writer from the United States. He is a former cultural policy advisor who has turned his focus to his lifelong passion of gaming. He lived and worked in South Korea ...

TL;DR: Roblox has surpassed Steam with a record 47.4 million concurrent users, driven by popular user-created games like Grow a Garden and Steal a Brainrot. Despite concerns over safety and privacy ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.