Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set ...

Local Google Ads campaigns are one of the top ways to promote your home-based business in 2025. Target local customers, boost ...

Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with ...

Google is testing showing Local Service Ads directly in the Google local pack. They are labeled as sponsored, but they can now show at the top of bottom of the local pack. Len Raleigh spotted this ...

“This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant ...

Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local ...

October 27, 2025 – PRESSADVANTAGE – In Fall 2025, a major transformation is underway in how local businesses appear online, ...