Yuko Yamaguchi oversaw the feline character's rise to to global icon status.

Two black dots for eyes, six fine whiskers and a red bow on her head: It didn't take much to create a design that would conquer the world. Half a century ago, the Japanese designer created an ...

Hello Kitty is saying hello to 50 on Friday and celebrating with her global fan club. Across the world, fans of the iconic cartoon brand are commemorating the golden anniversary with special pop-ups, ...

I grew up with Sanrio. Maybe you did too. In the 3rd, 4th, and 5th grade, there wasn’t a single school supply I owned that didn’t have a Sanrio character emblazoned upon it. Okay, whatever, I may have ...

From the widely popular cutesy characters like Kuromi and Cinnamoroll to niche favorites like Hummingmint and Kumamilen, the Sanrio brand has come up with no shortage of beloved mascots. However, if ...

The flamboyant designer behind Hello Kitty — the cute Japanese character that became a global mega brand — is stepping down after more than four decades in charge of her look.

Since 1980, Yuko Yamaguchi has designed Hello Kitty—officially a little girl from London, not a cat—guiding her rise as Japan’s iconic symbol of “kawaii” soft power.

At this weekend's Hello Kitty Con in Los Angeles, I got to sit down with Janet Hsu, the president/chief operating officer of Sanrio, and ask her a few questions about the infamous cat little girl. Of ...