“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current state of marketing technology. We have more technology today than ...

Social marketing has become an integral part of the marketing portfolio ... at least in theory. One of the biggest challenges social marketing faces is the remaining confusion on which metrics are ...

As technology continues to shape modern marketing, the relatively new role of chief marketing technologist (CMT) is moving into prominence causing the traditional marketing hierarchy to shift. So much ...

Deshpandé, Rohit. "Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences." AMA Educators' Proceedings (1984): 18–21. (Scientific Method in Marketing.) ...

A few years ago one of the most vexing questions for marketing executives was whether big corporations were going to have to do what Bharti Airtel had done. George Day is the Geoffrey T. Boisi ...