Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! I saw Nancy speak at the World Domination Summit in Portland, Oregon, and invited her to Marketing Smarts to share her secrets ...

The concept of a presentation in marketing refers to the act of delivering information or promoting a product, service, or idea to an audience. It involves using various visual aids, such as slides, ...