Joe is a classically trained journalist who’s been writing about the auto industry and car culture for 40 years, steering the editorial direction of prominent Canadian magazines such as World of ...

As is ever the case with engineering design, the primary trade-offs occur between power (energy), performance (efficiency), and area (miniaturization). While this is especially true in designing ...

Renault Group/Geely venture Horse was spun off in 2023 to pursue next-generation powertrain technologies. Unlike so many other startups, Horse's brief wasn't simply to churn out new electric motors ...

Backed by a $20 million seed round, Conifer’s motor innovation could have a big impact on micro mobility. The wheel is getting a redesign. Electric powertrain and motor startup Conifer is developing ...

Small electric motors can be found in many household appliances, tools and computers as well as in modern cars, where they drive auxiliary units such as pumps and fans. Individually, each of these ...

Mercury Marine has just announced the launch of its two newest electric outboard motors, the Avator 20e and Avator 35e. The news follows the launch of Mercury’s first entry in the lineup, the Avator 7 ...

Starter motors sit at the center of every modern ignition, yet most drivers only notice them when the key twist leads to silence. I want to unpack what that small electric motor actually does, how it ...

The wheel is getting a redesign. Electric powertrain and motor startup Conifer is developing small electric motors that don’t require the rare-earth elements such as neodymium that are critical to ...