In every leadership team meeting and board meeting I’ve ever attended, the conversation inevitably circles back to the same set of metrics: annual recurring revenue (ARR), churn, customer acquisition ...

Product metrics provide visibility into real player behavior inside the platform. They reveal how users move through onboarding, interact with features, and return over time. In 2026, these indicators ...

A bit of friction in your growth funnel is a good thing. In fact, I will go even further and declare that some amount of friction in this area is great! One of the biggest misconceptions when it comes ...

Opinions expressed by Entrepreneur contributors are their own. Users subscribe because they believe your product offers a solution to a problem they have identified. That problem might be a little ...

Don’t reinvent the growth funnel. There’s more than a decade of growth marketing now behind us. Thousands of startups have experimented with infinite variations and tweaks to their growth funnel, so ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

Getting the merchant onboarding process right means merchants encounter no obstacles and acquirers get the data they need—fast. Automation has not only changed the quality of merchant data, it has ...