Leave it to a company named Oracle to prove RTBlog’s predictive powers wrong. Three weeks ago I wrote an RTBlog titled: “Expensive Tech Sedates Consolidation.” I spoke with David Siemer, co-founder of ...

Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...

Oracle has released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The feature works with data ...

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars ...

Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco. Tawakol is now on his ...

Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the ...