In 2024, Point of Care (POC) marketing surpassed $1 billion 1 in revenue — marking a pivotal shift in where marketers are investing their healthcare media dollars. Marketers increasingly seek ...
80% of Rx Patients Currently See Providers with Access to POC Media NEW YORK, Nov. 21, 2022 /PRNewswire/ -- The Point of Care Marketing Association (POCMA), a nonprofit organization to support the ...
Healthcare providers’ (HCPs) daily workflows have changed dramatically in the past several years, as HCPs are forced to manage increasing workloads, unprecedented regulatory challenges, staff ...
When the Point of Care Communication Council (PoC3) named Karen Newmark as its executive director in November, the appointment was met with surprise in some health-adjacent circles. This had less to ...
Harshit Jain, MD, is Founder & Global CEO of Doceree, a leading global healthcare marketing platform for programmatic messaging to HCPs. As life science marketers adopt digital targeting and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results