NOVI, MI – Brass-Craft Manufacturing Company is taking customer engagement to a higher level with the adoption of 2D barcodes on its new plumbing products packaging. Aiming for ever-greater customer ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

Supply-chain standards organization GS1 US has released a Barcode Capabilities Test Kit to help retailers gauge their readiness to shift from linear Universal Product Codes (UPCs) to data-rich 2D ...

Today, millions of businesses around the world power commerce with GS1 Barcode Standards. GS1, the not-for-profit organization behind global barcode standards, has a bold goal designed to help ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

International standards organisation GS1 is preparing to transition to 2D barcodes and away from the 1D barcode format. Lee Metters, Group Business Development Director, and James Cutforth, Global ...

After years of regulatory wrangling, the switch to 2D barcoding of vaccines is now well under way. Sanofi ($SNY) is rolling out the barcodes on 6 more pediatric ...