Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

This week, the paid media world focused less on new tools and more on what’s changing beneath the surface. Google expanded Performance Max into a new channel and offered long-awaited reporting ...

Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem. Designed to streamline campaign management, automate ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...