(By Loyd Ford) Have you noticed how everyone in social media appears to want to ‘go viral?’ Yet, so much noise on social media follows principles that are the opposite of being influential. Maybe you ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

Jedidiah 'Jedi' Alex Koh is the Founder of Coaching Changes Lives, Asia's leading Coaching Firm Specializing in Team Leadership Development. What is the missing competency for leaders, teams and ...

As lawyers and executives, we are in the business of persuading others. Yet sometimes patience, professionalism and objectivity fail to persuade or influence the right people. Since we need an ...

Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, Authority, Commitment/Consistency, and Scarcity—new ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...