No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.
The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...
In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...
Businesses that advertise in newspapers, magazines and other print publications must consider the importance of ad positioning before buying ad space. Buying premium space for your business' print ads ...
The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...
This story was written by Tameka Kee. Google (NSDQ: GOOG) is giving up on its Print Ads productrealizing perhaps, that its attempt to transform the newspaper ad industry with technology has failed. In ...
In an increasingly digital world, the fate of print advertising is often called into question. Does the rise of mobile and internet mean the death of newspaper and magazine ads? The answer might be ...
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During the midst of yesterday Inauguration celebration, many of us could be forgiven if we temporarily overlooked the announcement by Google that it is ending its two-year-old program to help the ...
Google is pulling out of its effort to sell newspaper ads as it refocuses its financial resources and attention on services with more revenue promise. By Georg Szalai, The Associated Press NEW YORK — ...