Whether it’s a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable–instantly identifiable via its shape, design, copy, contours, and even navigation. Think ...

An invention from the early days of the 20th century might just provide the answer. In 1915, a designer from the Root Glass Company of Terre Haute, Indiana, was asked to design a glass bottle. The ...

Sweaty saddle, hints of ambergris, oodles of pippy hedgerow fruits. The way wine people waffle on about what they’re tasting can seem fanciful at best – and downright off-putting to anyone who’s not ...

If you can believe it, the Do Hit Chair is a a $6020, 0.04″ thick steel cube that the user smashes to resemble something approaching a chair. This “customizable” seating solution was designed by ...

The woman traveler is rapidly moving out of the Drip-Dry Era into the Smashable Age. For years, her only alternatives were paying excess-baggage fees for wrinkleable clothes of regular stay-at-home ...

After critics called the bill a “get-out-jail-free-card” for Big Tech that could make it nearly impossible to rein in social media platforms, Senator Marsha Blackburn killed her own compromise.

There are two types of people in the world, those that rise rejuvenated and refreshed at the sound of their alarm clock, and those that have made mortal enemies of the cursed noise box. Regardless of ...