The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...
Brooklyn-based artist and environmental activist Lopi LaRoe sees Smokey the Bear as a friend. As a kid raised by environmentalists, she grew up with him, she says, and feels a particular connection to ...
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