Not content with just online and physical stores, Walmart is launching a couple of virtual metaverse experiences on Roblox to help promote this year's best toys to kids, as well as fashion, style, ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

The retail giant has launched two new experiences in Roblox aimed at attracting a younger audience and generating an early buzz around holiday toy shopping. Walmart has taken note of the growing ...

Walmart made its debut in the Metaverse, launching two new games on Roblox aimed at its youngest customers. The big-box retail company announced the launch of Walmart Land and Walmart’s Universe of ...

A number of consumer advocacy groups have a problem with Walmart's entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: "Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.