The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Ray Schultz reports on a new survey of 3,000 adults from Vertis, conducted by telephone by Marshall Marketing and Communication, Pittsburgh, showing that only 3% of all consumers ranked direct mail as ...

In an ideal world, you always would have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct ...

With all this uncertainty, Merkle B2B needed a way to position Target Product Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given where we collectively ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...