Apple has begun to roll out the new iBeacon messaging and location technology at its U.S. retail stores, but the company's hard line on selling products at list price seems to limit the technology's ...

Imagine walking into one of your favorite stores and being greeted with a special offer on your mobile device because you are a returning shopper. Or receiving targeted messaging based on what aisle ...

Add Yahoo as a preferred source to see more of our stories on Google. The iBeacons will reportedly be placed on tables where products are displayed and in various accessory shelves. When walking past ...

Brick-and-mortar store locations are declining — and online retail continues to devour market share. Could Apple's iBeacon technology be the catalyst that slows the slide of traditional stores or even ...

The first set of eye glasses with embedded iBeacon Bluetooth LE technology and certified under Apple’s Made-for-iPhone/iPad/iPod (MFi) program are coming soon. We’ve seen a growing number of companies ...

Brick-and-mortar retailers have been struggling lately as more consumers choose the convenience of online shopping over trekking to physical store locations. However, a relatively new proximity-based ...

inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to ...

Beaconic has published the accompanying consumer-focused iOS app for its iBeacon-based retail platform. The company began shipping its first retail kits to customers throughout Europe and the US last ...

There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They ...