The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands rarely take any risks or depart from expected norms of humor, celebrity ...

Usually, there are two types of Super Bowl ads. There are the really funny, silly ones that make us laugh. And then there are the touching, heartwarming ones that make us well up a bit. Nationwide ...

Companies have been known to pull at people's heartstrings with emotional Super Bowl commercials (we're looking at you, Budweiser), but Nationwide went for an unusually somber tone with one of their ...

Amid the exciting Super Bowl between the New England Patriots and Seattle Seahawks, there was one commercial that stood out among them all. And it wasn’t because it was cute, funny or action-packed.