Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

The fifth annual USA TODAY Ad Meter Summit returned Feb. 5 to the Sport Beach Clubhouse in San Francisco, setting the stage days before Super Bowl 60. The invite-only gathering brought together top ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...

It’s not easy being a brand that wants to sponsor sports or reach sports fans, because it can so quickly go wrong. In no time at all, they can find themselves being mocked, shunned, or accidentally ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

Editor's note: An earlier version of this story included an incorrect graphic noting only two Anheuser-Busch beers in the 2025 Ad Meter top 10. In fact, there were four: one each from Budweiser, Bud ...