The real-time game engine revolutionised Sony's workflow.
Massively popular video game "Fortnite", TV news graphics and acclaimed animated series and films have something in common: use of the powerful Unreal Engine that is quickly becoming the go-to tool ...
The rise of retail media has seen demand for ad content to skyrocket; formats, form factors, time-of-day messaging and quasi-individual targeting all mean that the volume of ad content has grown ...
Nordic animation studios thrive despite global challenges. Denmark's new €16.6M rebate scheme projected 12% CAGR, and global growth of $9.5 bn by 2033.
Dillihay explains how broadcast grammar, shot selection, and pacing helped Sony’s animated feature capture the stakes of elite-level play and find its audience.
Moontrail, the animation arm of IvyBears, debuts a global adventure where AI serves human creativity to achieve ...
Young professionals and students today juggle long hours of research, analysis, and creative work, making focus ...
One of the most immediate impact of AI is the dramatic reduction in production time and cost. What used to take years can now be done in months.
AI-generated slop accounts for 21% of YouTube Shorts shown to new users. Here's what this means for marketers and where your content is most protected.
The new integration, which is optional, gives artists the ability to accelerate early-stage 3D concepting with Tencent HY 3D ...
McDonald’s, another brand synonymous with great marketing and advertising, primarily uses AI to improve internal efficiencies. Marketing chief Annabel Fribence told B&T that it is deployed as a ...