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YouTubeThe Conversion Clinic — by JRR Marketing
The Right Way to Pick Search Themes (With Examples)
Most advertisers pick search themes wrong and end up wasting spend. The best ones are high-intent. Think “plumber near me” or “buy running shoes.” Adding “near me” or “buy” signals clear buying intent. Just using “plumber” could trigger irrelevant searches like “plumber salary” or “how to become a plumber.” Start ...
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