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Coca-Cola's AI-generated holiday ad sparks criticism

Coca-Cola's AI-generated holiday ad sparks criticism

Coca-Cola is doubling down on AI-generated holiday ads, and viewers say the new commercial lacks the warmth of the classics while raising fresh questions about creativity and authenticity. The company is defending the campaign, though. According to the Interactive Advertising Bureau, up to one-third of ads are currently generated by AI.

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