These commercials might seem dated, but that’s because ads often adapt to social and cultural norms of their time. Goodyear’s 1960s advertising campaign “When there’s no man around, Goodyear should be” is an example of mid-century marketing that specifically targeted women drivers, a demographic that was growing but still often overlooked by major automotive brands at the time. This slogan was part of a broader effort to promote Goodyear’s self-sealing Lifeguard safety tube which was designed to