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Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good at it! This book is a great place to start. Despite the title, it's not really about speaking, in the sense of delivery of information through public speaking, which is what we were expecting. This book goes back to the basics of Aristotles principles of rhetoric - Logos, ethos, and pathos - but reframes it as the science of persuasion, or "behavioral economics," as Andrei put it. He puts these
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